James Hendrie

Product + Systems Leadership
Design, Growth & Technical Craft

Where design, growth
& craft come
together.

I've spent a decade helping businesses grow — through product design, sales systems, and the technical work to bring it all together.

Ownership & Execution

Selected Case Studies

2022 — 2026
$25M ARR in 12mo From a Solo-Built Revenue Engine

Bare Bright Copper

Granulator-processed · Grade #1

Commercial Leverage Founding SDR & Ops Revenue Systems

$25M ARR in 12mo From a Solo-Built Revenue Engine

A copper wire processor had capacity and capital but no way to source supply at scale. I built the system that changed that — less than $500/month in tooling, no inherited pipeline — and ran it until capital, not demand, became the bottleneck.

Operational Case Study
SKED · Product Lifecycle
KICKOFF DESIGN SPEC Leadership Engineering Product Support Sales
Product Operations SaaS • Healthcare Tech

60–80% Less Rework: Designing a Product Lifecycle for Scale

I introduced a structured planning phase that gave every department a voice before development began — reducing rework by an estimated 50–70% and supporting the organization through its acquisition by ChiroHD.

Process Case Study

Capabilities

What I Bring

A Broad Toolkit, One Goal

I work across design, engineering, and sales — not because I have to, but because that's where the interesting problems live. Each discipline makes the others sharper.

Design, sales, code — whatever moves the needle.

Product Design

Crafting interfaces, design systems, and brand identities that drive measurable business outcomes.

Technical Craft

Full-stack engineering to make ideas real — from architecture decisions to production code.

Sales & Growth

Building revenue engines, outbound systems, and go-to-market strategies that actually convert.

Experience

A decade of compounding across design, code, and revenue — each role built on the last.

14–20

2014 – 2020

Brand Architect & Designer

James Hendrie Consulting, New York

  • Led the Loud Screens social media team to a 14.15% engagement rate, directly driving revenue growth.
  • Designed UX/UI for the SKED mobile app, scaling to 118,453 active users.
  • Delivered end-to-end branding projects across industries — individually and as a team leader.
20–21

2020 – 2021

Co-Founder & R&D Lead

Finally Free Products, Williamsport

  • Designed the brand identity and packaging for a family-run consumer product startup.
  • Developed and prototyped the Ultimate Comfort Apron, navigating manufacturing and the patent process.
21–23

2021 – 2023

Creative Director & Outbound Revenue Growth

Copper Recycling Corp, Levittown

  • Built a $25M ARR outbound engine from zero — sourced 7,000+ leads, designed the full CRM workflow, wrote every script and sequence, and ran 100+ cold calls daily.
  • Created the company brand from the ground up: logo, identity system, website, and 50+ sales and marketing materials.
  • Identified consolidation leverage in a fragmented market — targeting players who controlled purchasing across hundreds of yards to unlock outsized contracts.
23–26

2023 – 2026

Strategic Product Designer

SKED

  • Own end-to-end product design — transforming complex concepts into intuitive, user-centered interfaces across engineering, product, and go-to-market teams.
  • Establish design operations rhythms and handoffs from ideation through launch, maintaining a cohesive UI style guide across the codebase.
  • Contribute to competitive benchmarking and roadmap prioritization, surfacing product ideas and improvements that sharpen market position.
25–26

2025 – 2026

AI Product Manager & Engineer

Gauntlet AI

  • Completed the Gauntlet AI Applied AI Engineering program (200 hours).
  • Built production AI systems end to end — RAG pipelines, autonomous agents, evals — and shipped an AI-powered SQL agent from concept to production.
26–Now

2026 – Present

Systems Architect

Xtego Creative

  • Architecting the operational and technical systems that power client delivery and internal growth.

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